The focal point is the center of interest. Get exactly the hue you are looking for by using Shutterstock Editor’s “Add custom colors” option after selecting the font or background of your flyer. Being high contrast, they appear brighter and catch the viewer’s eye. When placed side by side they create a visual pop. Complementary colors are pairs situated directly across from one another on the color wheel. You can also refer to the color wheel to get a sense of complementary colors.
This gives your flyer a cohesive feel without appearing too matchy-matchy. A best practice here is to use a colorful image in your flyer and then select one of the more subtle hues from the image as a background or font color. Colors are sure to catch the eye but overdo it and you may give viewers a headache.
